Who will buy D&D Next?

In 2000 Wizards of the Coast made an extremely daring move by publishing 3rd edition of Dungeons & Dragons under an Open Game License, allowing other companies to produce rules and other materials compatible with 3rd edition. As WotC themselves later released version 3.5, and other companies made compatible game systems like Pathfinder, 3rd edition could be said to be the edition that has the most compatible material available. 4th edition wasn't compatible with 3rd edition, and used a more restrictive license. I haven't played Pathfinder yet, but I hear that it is very successful. As it was released around the same time as 4th edition, and is an improved version of 3.5 instead of being a very different game, like 4E is, a lot of people who didn't like 4E switched to Pathfinder instead. Wizards of the Coast had inadvertedly helped creating their competitor.

The core rules of D&D Next, in the unfinished version we have available for playtesting, apparently are very similar to Pathfinder. Specifically I've heard it compared to the Pathfinder Beginner Box. And Wizards of the Coast stated that one of the goals of D&D Next was to get the old school players who had quit D&D over 4th edition back into the fold.

From what I have seen of the D&D Next rules up to now, I am extremely uncertain how that is supposed to work. I would have thought that the way to gain new customers or to get old customers back would be to offer them something new, that is something they don't already have, but which caters to their preferences. D&D Next is more of a mix of old rules, and I have yet to see the new feature which would persuade a Pathfinder player to come back to D&D. Right now it appears more likely to me that D&D Next is competing in the narrow market already filled by 3.5 and Pathfinder than opening up a new market for all previous D&D players. In fact, the current version of D&D Next is rather repugnant to those of us who liked 4th edition, so in its current form D&D Next is likely to attract less people than either 3.5 or 4th edition.

The secret weapon WotC says they have, but haven't shown yet, is modularity. They suggest they will be able to have one set of core rules, and several sets of optional rule modules which can be combined to basically emulate the experience of any existing D&D edition, from 1st to 4th. I am extremely skeptical about how that is supposed to work. To me it appears that many things in the different editions of D&D are incompatible with each other, so that a modular approach couldn't possibly work.

Consider a very easy question: How many arrows does it take to kill a level 1 wizard? The problem is that the answers to this question go from 1 for first edition to something like 8 for fourth edition, with the other editions and D&D Next being somewhere in between. How do you want to make all these answers possible in a single rules system with optional modules? Would it really be possible to take the D&D Next core rules as seen in the playtest, add a "Powers & Tactics" optional rules module to it, and arrive at an experience very similar to that of 4th edition?

And even if it did, would people buy that system if the only thing it does is being able to emulate more or less the already existing editions of Dungeons & Dragons? If you liked 3.5, why would you want to pay for D&D Next to emulate it, instead of playing with the 3.5 books or Pathfinder books you already have? If you liked 4th edition, how many "optional" rules books will you need to buy to get even close to what you already had?

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